Independent practice labs for enterprise MarTech · not affiliated with Adobe
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Practise enterprise MarTech on live systems. Prove it.

Your own sandbox for AEP, CJA, Journey Optimizer and Marketo Engage, missions that check your actual work, and credentials an employer can verify. No Adobe licence needed.

4Practice labs
37Auto-checked missions
4Live courses
VerifiedOpen Badges credentials
The Journeys lab: a journey canvas with an entry event, a wait, a condition and messages

One platform to learn, practise and prove

The same work you'd do on a client project, in a private workspace that checks it as you go.

Four labs that behave like the real thing

A real Web SDK store, data that flows from AEP into CJA and journeys, and Marketo leads that respond.

  • Your own private workspace in every lab
  • An AI Mentor that reads your actual setup
  • The Learner's Handbook, step by step
Explore the labs →
The AEP lab: a datastream and Web SDK events

Missions that check your work, not your memory

Each mission is a list of checks run against your own sandbox. Pass them all and claim a credential.

  • No multiple choice, no screenshots
  • Credentials list the exact skills proven
  • Add to LinkedIn in one click
See the missions →
Missions in the AEP lab, each step checked against your own setup

Live classes with a trainer, then the work itself

Small cohorts. After each class you do the mission in your own sandbox, and your course page tracks it all.

  • Join buttons, recordings and attendance
  • Progress across classes, missions and project
  • A reviewed project and a credential
Live training →
A student's course page: progress, next class and schedule

See what your team or candidates can actually do

Team licences, batches for training institutes and hiring assessments, all on the same labs.

  • A trainer view of every learner's progress
  • Break-fix scenarios for hiring
  • Automatic, time-stamped checks
For business →
The trainer view: students, progress, attendance and projects
New · All-access Gold

The work real platform teams do, in your own sandbox

Gold adds advanced features and missions to all four labs in All-access, at the same price.

Your own Real-Time CDP sandbox

A second private sandbox with customers who carry consent choices: build audiences with suppressions and activate them to an ad platform and a CRM, with a consent policy that leaves out people who said no.

See Gold →

Data Prep workspace

Shape untidy source data into XDM: reusable mapping sets with versions, calculated fields for dates, numbers, empty values and lists, and every sample row checked before and after.

See Gold →

Data Distiller

SQL that writes data: create derived datasets with CREATE TABLE AS, enrich profiles with INSERT INTO, schedule queries, and chart the results.

See Gold →

Edge Network practice

Consent at the Edge and a mission that traces every hop: one visitor ID, a known user, a failed event fixed, an opt-out respected, an edge audience.

See Gold →

The lifecycle track, L1 to L8

One mission per stage of the customer data lifecycle (collect, shape, store, link, merge, decide, act and analyse), matching the live course's learning path.

See Gold →

CJA: experiments and intelligent alerts

Read an A/B test in an Experimentation panel with lift and confidence, and set alerts that flag a day outside its expected range, then break the day down to find the cause.

See Gold →

Journeys: experiments and AI-ranked offers

Test two to four paths inside a journey against a goal, and let AI ranking learn which offer gets clicked, with a simulation that shows traffic moving to the best one.

See Gold →

Marketo: account-based marketing and the Revenue Explorer

Score accounts against an ideal customer profile, reach their buying committee with account lists, and find the funnel stage where deals get stuck, then fix it.

See Gold →

18 Gold missions with credentials

Missions 20 to 29 and the eight lifecycle missions, across all four sandboxes, each checked against your own work, each with a verifiable credential.

See Gold →

Everything you need to learn it, practise it and prove it

4 practice labs, 90 video lessons and 37 graded missions, in one place.

01

Your own private sandbox

Four practice labs styled on AEP, CJA, Journey Optimizer and Marketo Engage, with realistic data and a working online store sending real Web SDK events.

The labs →

02

90 video lessons

A lesson for every session of a trainer’s handbook and a walkthrough for every mission. Each one ends with a step to practise in your own sandbox.

See every lesson →

03

37 graded missions

Missions check your actual setup as you build it, step by step. No quizzes: the lab reads your schemas, datastreams, data views, journeys and programs.

The missions →

04

Credentials employers can verify

Every completed mission earns an Open Badges credential tied to specific skills, with an Add to LinkedIn button.

How credentials work →

05

A handbook and an AI Mentor

Step-by-step labs in your Learner’s Handbook, and an AI Mentor that reads your real setup before it answers.

Inside a lab →

06

A trainer when you want one

Live, trainer-led courses in AEP, CJA, Journey Optimizer and Marketo Engage run in the same labs, with a mission after every class.

Live courses →

Real work. Checked by the system.

Every mission is graded against your own sandbox, so a credential means the work was actually done.

4Practice labs
37Missions
1Private workspace per learner
0Adobe licences needed

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Private, verifiable, independent

Private workspace per learner Open Badges 2.0 credentials Automatic, time-stamped checks No Adobe licence needed Independent: not affiliated with Adobe

Start practising today

Pick a lab, open your own workspace and do the first mission.